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Companies That Develop Mobile Apps Fast and Frequently Will Win in the New Digital Era

Keeping up with the usual ‘need it by yesterday’ time pressure is hard in the software development industry. Delivering quickly while meeting requirements and maintaining quality has never been easy.

Lately, though, in the world of digital this and that, development teams are often having to deal with constantly moving goal posts as well as stakeholder and user impatience. Requirements can change even before a developer has delivered the first incarnation of the application or service. Feedback and experience from early releases then leads to further changes of minds and direction and, before long, that beautiful test plan bears no relation to what developers are producing and clients are expecting.

Sound familiar? I beat it does!

The digital revolution is here. It’s driven by emerging technologies, including the Internet of Things, supercomputing, and cloud computing. The digital revolution enables a new level of data-driven collaboration across all business functions collectively; connected people, processes, technology, and culture to deliver a more seamless customer experience.

Meeting the challenges of the digital economy requires enterprises of all sizes to increase their responsiveness to business needs. Application leaders, too, are facing increasing pressure to improve the responsiveness of their application development organizations by incorporating new techniques and practices that can speed up development without sacrificing quality.

IT organizations need to deliver new value more quickly with less risk, but IT in general and application development organizations can’t meet the need. Lean IT concepts and techniques are instrumental in driving improvements in the overall development life cycle and reducing risk in the process. Agile software development enables better and faster delivery of software.

Despite all areas of development of tools one in particular, is causing sleepless nights for a lot of CIOs and IT executives – development of mobile apps.

Mobile application development is a hot topic that’s about to shoot through the stratosphere. With a prediction of 6.1Billion smartphone users by 2020, we can expect an overwhelming progress in the field for startups and enterprises. Be it hiring a taxi, buying a gift or ordering food, majority of millennials are gravitating towards a mobile-led lifestyle because it’s quick and convenient.

And today’s market is all about how well you connect with the everyday users or target audience. The industry has miles to go since mobile apps are taking the world by storm and are being used as a powerful business strategy to create a global identity. It is rightly said that, “If your business is not on mobile, it isn’t growing.”

Not only for users, mobile is gaining traction for employees within the organization and enterprise mobility is on the horizon. Mobile internet has surpassed desktops, laptops and tablets and enterprises today realize the significance of having a project management app or a client communication app to promote concepts of Bring Your Own Device and Bring Your Own App for further keeping up with the qualified and top-level workforce.

To encourage and support this transition to mobile, organizations should come up with fresh technology and tools that can handle next generation workloads. As a part of this transition, we can expect most business groups and enterprises to approach expert development teams for various online solutions that can work across multiple devices, across multiple platforms – iOS, Android and both (cross-platform) and streamline their B2B and B2C processes.

Some of the mobile app development trends that will dominate in 2017 and the years to come include Wearable Tech, Location-based services, Augmented Reality into Utility apps, On-demand economy, enterprise mobility, Internet of Things (IoT), Beacon, Chatbots and Hybrid application development.

IoT apps will continue to be an undisputable technology that will cater to a large market and numerous fields. From building smart homes to imparting smart education to engineering smart cars to curating smart enterprises, Internet of Things will have a firm place in the stores of the future.

All things considered, with so much data on the internet, so much data generated through apps and so much of it to convey to the audience, big data analytics is just the right strategy. A combination of data analytics and mobile technology will lead to better decision making and better customization, serving individually to every user’s needs.

So Mobile app development needs to get smarter.

If enterprises are looking for tools that bring agile development, automation and future proof, Genexus smart devices generator is the answer.

When a company needs a digital transformation and dynamic applications integrated into the business systems in the fastest and most efficient way possible, GeneXus’ Mobile Application Generator is the smartest solution to digitally transform the enterprise.

It allows businesses to create enterprise and end user applications for any Android, iOS (iPad and iPhone) and Windows device in an agile and secure way. It’s also easy to learn and provides faster results than any other development tool in the market.

If you’d like to align your company’s business transformation needs with Genexus to deliver mobile applications for the digital world, download a free trial and contact me to schedule a demo. I’d be happy to help you to take your organization to the next “mobile” level!


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