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The Digital Journey: How to Implement and Survive a Digital Strategy

We talk about the Digital Transformation every day. And every day, we touch on the same points:

  • If we don’t invest in developing a digital strategy the business will be at risk;
  • The need for the right tools deliver the efficiencies and opportunities for true digital transformation;
  • The challenges CIO’s and IT departments are facing are increasing exponentially as they are asked to do more, with less.

Most of the conversations around digital conversation are about the need for a technology blueprint for establishing a coherent conversation with customers. This conversation leads to developing a holistic digital product road map and, with that, also comes the challenges for its implementation.

The biggest challenges are, first, to understand that digital transformation is a journey and not one-step action with a final and foreseeable destination. Technology is in continuous development and fluctuation – evolving to add new functionalities and resources to make the daily activities and transactions simpler, easier, and faster for customers and the business. And second (which is connected directly with execution), Digital Transformation must be an integration of internal and external talents.

A digital focus compels companies to look internally and to assess their technology ecosystems. However, the ecosystem has a complex array of legacy data, software systems, and resources with some knowledge that are difficult to change or modify. In other words, the ecosystem must be reworked to prepare the resources for using new tools – automation process, artificial intelligent, and machine learning are no longer fiction. They are reality.

Traditional legacy resources won’t be replaced entirely by these new tools just yet. But they need to be prepared and “trained” in order to properly incorporate new AI tools. And the same applies to updating personnel ecosystems with tools needed to define and deliver goals of the organization’s digital journey. Teams need to be reworked – HR and finance, sales and marketing, and design and engineering must all work together under the new paradigm that is digital transformation. And for some organizations, this can be translated into a culture of innovation.

To have a seamless digital journey is important to propel agility and team mature – a digital transformation that follows a journey for implementation must be designed for:

  • Scalability
  • Collaboration
  • Cost effectiveness

However, it also needs to consider, in each step of its implementation, the following:

  • Right talents
  • Team structure
  • Process – clear and well defined

Companies implementing this digital journey transformation must let go of the fear of trying modern technologies, they must fearlessly turn their backs on the traditional ways of doing business, and they must not only be open to changes and innovative technologies, they must welcome them with open arms!

I mentioned before that engagement and collaboration are key for executing a digital strategy. Defining common goals is an important part of that. HR and finance, sales and marketing, designing and engineering, all working together on common goals, will guarantee successful implementation of strategy and tools. And the choice of tools will be the foundation of the digital strategy implementation.

Software touches every part of the organization. Its scale can be very large and integration efforts can be very complex, hence, management of requirements among teams is critical.

The software tools must deliver the automation and fast development to meet the demands of the growing business and increasingly tech-savvy customers. At the same time, the software must be easy for designers and developers to learn. True digital transformation improves people’s everyday lives – from customers consuming the benefits of a company’s offerings, anywhere, anytime, to all employees feeling empower to create technology that is easily integrated with stellar results.

The talents of employees in an organization truly shine when they are given the right tools. Accelerating development without compromising quality and life balance; the readiness to support and making changes without the need to start a project from scratch – all these elements turns out to be paramount for the definition of the right software.

Typical JAVA developers are fated to disappear based on new business requirements – flexibility, development time and cost. Tools that offer automation processing for software development are taking the lead, specially providing future-proof software for new languages. This is critical – companies need to recycle/rework their talents to use multiplatform tools of development. They can’t stick with one language anymore when consumers are demanding so many different features and experiences.

The true talents are the ones that embrace innovative technologies without the fear of losing jobs or the fear of creating and working outside of their comfort zone.

Motivation, engagement and drive are the upmost importance for the long-term success of digital strategies.

To learn more about learn more about modernization and digitalization using AI tools, or if you have any questions, contact me at ajulio[at]genexus.com.

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