What Customers Really Want is Technology-Enabled Simplicity — Here’s How to Give it to Them

Uber, Vimeo, ASOS, and Apple are some of the most successful disruptors in the current digital economy. These companies took an already mature market and used technology to make valuable connections with their customers. These companies did not invent a new product — they reinvented the way business is done within the economy. They knew what their consumers wanted before they realized it.