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The Formula for Retailers to Engage Tomorrow’s Consumer: Agility + Speed + Optimized Costs

There is a clear business transformation happening based on the usage of mobiles, tablets and laptops. More and more people are spending time using these devices to connect and to search for information. The major challenges for companies is to connect with customers through all these devices in real time and to create campaigns that work across social media, display advertising and e-commerce.

Antonio Julio

Antonio Julio, Business Development Manager, GeneXus USA

The real-time conversations companies have with people as they interact with websites and mobile apps have changed the nature of business. The modern-day marketing department needs to combine the creative side of the discipline using powerful narratives to tap into people’s desires and aspirations, with the technical side of data, digital engineering and analytics.

The world is ready for this digital transformation and mobility is the key for companies that want to embrace this new world. Consumers are spending more time and doing more on their mobile devices than ever. They are doing business, e-commerce, searching for information, exchanging information and communicating using mobile devices anytime, anywhere. And they are demanding more and more power to do all of these things!

Let’s take retail as an example. Retail used to be so simple — open a store, source products, buy one, sell one, and repeat. You would manage your inventory, manage your price versus what your competitors were offering, and so on.

However, things look rather different today as the rise in digital has revolutionized the way customers want to be engaged and how they want to interact with retailers anytime, anywhere, doing online transactions mostly using mobile devices. The consumer has taken full ownership of their shopping experience — they dictate the rules and retailers must meet their demands. As technology evolves at an unparalleled pace, it’s time for retailers to jump on the digital train or be run over by it.

Retailers are facing tougher tasks to meet consumer demands in the digital world, in the world of mobility. To meet these demands, they require technologies that are more intuitive, drive additional value, and are easy to use online, offline, and across all devices. These demands indicate that there is much work to be done by retailers.

While retailers recognize the need to evolve their technology capabilities, few have plans in place to meet consumer demands. Transforming operating models and business capabilities requires fundamental changes to the end-to-end value chain, through integrated technologies that enable a truly customer-centric organization.

It is impossible to serve the needs of today’s connected consumers without the right enabling technology. In the digital age, this means retail systems optimization and investment in differentiating capabilities such as data integration, simple searching tools, visualization and more important, customer interface are the critical requirements. There is no space for mistakes when deciding which technology to adopt.

This technology must offer to retailers agility, speed and cost effectiveness. Agility for developing business applications in multi environments, speed to bring faster solutions than the competitors and attractive costs to keep business performance ahead of the competition.

This formula, Agility + Speed + Optimize Cost, represents what digital transformation means to business. Applying this formula retailers can be ahead of their challenges moving into the digital transformation.

And the most optimal tool to represent this equation is GeneXus — an artificial intelligent based tool for business application development — the core of the digital transformation. It supports Java and .Net for web applications and its mobile application generator enables developers to create native applications for Android and iOS (iPad and iPhone) devices.

GeneXus supports a sophisticated, drag and drop based user interface editor for both web and mobile applications. While the revolutionary Live Editing mode enables a developer to immediately visualize the changes to the user interface on multiple devices, optimizing User Interface (UI) design processes. The platform also supports responsive web design for web applications, allowing a developer to specify custom web page layouts for multiple devices.

And here’s the thing, GeneXus applications evolve through bi-monthly upgrades that incorporate latest trends and technological advances into existing GeneXus applications. Future-proof solutions enable companies to leverage cutting edge technology and mitigate technology obsolescence risk at the same time.

The retailers have an attractive solution to move into the digital world providing quick answers to customers and be ahead of pressures from cutting edge competitors. GeneXus brings the answer for digital transformation to the retail business.

If you’d like to learn more about how GeneXus empowers companies to update their systems for the digital transformation, email me at ajulio@genexu.co.

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